Benefits of Customized Trade Show Displays
Are you looking for an individual trade show display? When you’re looking around, you might have come across phrases such as custom trade exhibits or booths for tradeshows that are custom. What exactly is an exhibit for a trade show that is custom-designed? It’s not a simple answer. Custom design and construction have developed in the past few years. If you think of an individual display as a custom-designed booth that is tailored to your particular brand’s goals and marketing needs, we have you covered.
Imagine ordering a suit that is custom-made for you, the look, the fabric, and the length will be made specifically for you. It will reflect your personality or how you would like to be perceived. A custom exhibit designed for trade shows is similar. If done correctly, it can be a massive benefit for your company.
Here are the top 10 benefits of a customized trade show display:
- Visibility. A customized, well-designed exhibit for trade shows will boost the visibility of your booth compared to competitors and draw more people to your stand.
- Brand Identity. Trade shows are a highly competitive market. Building your brand’s identity and increasing awareness of your services or products is essential. Create your exhibit to convey the values of your brand, its purpose, and its distinctive selling point.
- Targeted Audience. A custom trade show display lets you target your message towards a particular group of people. You can pick colors, fonts as well as images, and include exhibits that demonstrate products as well as interactive displays and giveaways.
- Sales Leads. The generation of lead and selling is the primary objective for many exhibitors. Customized exhibits usually bring in more people.
- Networking. Trade shows are a fantastic venue to meet other businesses and discover emerging trends and innovations in your field. If you’ve got an exhibit for your trade show that is custom you’ll have a place that allows you to meet and interact with experts in your area of expertise.
- Education. It is possible to use your customized trade show exhibit to inform potential buyers about your product or services. It is also possible to distribute brochures and samples of your products and have a staff member available to answer any questions.
- Build Relationships with Current Customers. If you’ve got a customized trade show display it is possible to create an area where visitors are able to visit and get to know more about your company and the products and services you offer. Additionally, you can make use of your exhibit to organize promotions and events that enable you to communicate with your customers on a personal level.
- Competitive Advantage. A custom-designed trade show display can provide you with an advantage over your competition. If you have a properly designed exhibit it can help you create a more sophisticated and professional image for your company.
- Reaffirm your brand messaging. Your customized trade show exhibit will create a unison brand experience for your clients. Your exhibit will communicate your company’s values, mission, and unique selling points while showcasing your business’s personality and its culture.
- ROI/ROO. A custom-designed trade show exhibit could be a substantial expense, but it can also provide an excellent ROI also known as return on investment. If you plan your exhibit with care and utilize it properly, you’ll be able to increase sales and leads and increase brand recognition. This could lead to an increase in earnings and revenue for your company.
In the end, a customized trade show display can be an effective marketing tool that will help you meet your business objectives.
The Development of Trade Shows and trade show Displays
Trade shows, fairs, and conventions have an extensive and long-running tradition that goes as far back as the Middle Ages. The first trade shows were referred to as fairs. They were typically held every year or on certain days of the year, often in the most favorable geographical locations, and usually when they were held in conjunction with the celebration of a religious holiday to make the most of the flurry of people. The tradition of trade shows held in the fall and spring continues even today.
From the end of the 1800s industrial shows throughout Europe as well as North America became more common due to the Industrial Revolution. The late 1800s saw annual trade shows that were geared towards specific industries began to gain traction, expanding across European manufacturing hubs and North America. In the 20th century, trade show companies were brought to be established to oversee the trade show business, and permanent convention grounds or trade show centers were set up as venues with a calendar that rotated trade events.
The most famous trade shows of all time include
- The Great Exhibition of 1851 in London was the first truly international trade fair that attracted more than 6 million people.
- The Paris Exposition of 1889 featured the Eiffel Tower, as well as other famous landmarks.
- The New York World’s Fair of 1939 featured the most advanced technology and innovations from all over the globe.
- Consumer Electronics Show (CES ) has been held every year in Las Vegas since 1967.
- The Mobile World Congress (MWC) has been held each year in Barcelona since 2006. There’s also a Las Vegas MWC.
The time of trade show history has been one marked by expansion and change. At the beginning of the 20th century trade shows were used to display innovative products and services that were available to consumers as well as distributors. However, as time passed trade shows have evolved to be more sophisticated, and they now serve many different industries.
Trade shows are the ideal venue for the introduction of new services and products. Trade shows are used by businesses to build leads, increase brand recognition, and showcase their services and products to prospective customers.
Networking with Potential Partners and Customers. Trade shows are a great way to connect people who share similar professional or personal passions. This could lead to new opportunities for sales or partnerships as well as joint ventures.
There’s no better way to learn about your competitors as well as the market than at trade shows. You’ll get to know what your competitors are doing and spot new opportunities for your company.
Recently trade shows have transformed to be more interactive and engaging. Companies are utilizing a variety of techniques and technologies to provide engaging experiences for their attendees. For instance, some businesses use virtual reality to provide attendees with the chance to preview new offerings or even services. Other companies are using social media to interact with the attendees prior to or during the event.
Trends in Trade Show Displays Emerging
Technology. Technology plays an increasing role in trade exhibitions. Companies are making use of a range of technologies to create exciting experiences for visitors like virtual reality, augmented reality, or artificial intelligence.
Experiential. Trade shows aren’t only about showcasing goods and services. Today, businesses are focused on creating experiences that are engaging for their attendees. This can comprise interactive displays, demonstrations, or networking occasions. It could be as easy as a casual cornhole game to video games that are competitive. Many exhibitors are recognizing the combination of entertainment and education as the most effective way to create memorable interactions with prospective customers.
Fabric graphics, mainly SEG fabrics, are the norm at trade exhibitions. Before, big fabric graphics were costly labor-intensive, and brittle. But not anymore. The majority of exhibits have large horizontal or vertical fabrics and are typically backlit by LED lighting.
Lights, LED, and Video. The advent of LED video and lighting has transformed exhibits at trade shows from tiny tabletops to massive double-deck islands. The transformation is continuing to evolve as show builders integrate LED lighting into both subdued and dramatic elements in their designs. Expect to see larger video screens with LED lighting as price drops and exhibitors become more confident in creating engaging content.
Visit any trade fair flooring during the time of installation, and you’ll be able to see hundreds of thousands of modular aluminum walls. These panels are lightweight and frequently replace or complement custom wood structures by doing what’s known as the “heavy lift” of making the flat or curved walls needed for any island or inline exhibition. Combining them with custom wood structures not only decreases the weight of the exhibit but also permits exhibitors to make use of their budget for elements of design as well as activities that affect visitors in their booth including a stage for presentations, seating in casual settings, and LED video panels and interactive demonstrations.
Classic Exhibits: Your Partner Designing Custom Displays for Trade Shows
How do you design the perfect trade show layout you like without having multiple meetings? We here at Kore Exhibits have created a thorough procedure that quickly determines the goals of your trade show as well as brand requirements and budget.