Tips For Planning a Successful Exhibit
Tips For Planning a Successful Exhibit
Planning is a crucial aspect of delivering an engaging and memorable experience for visitors to your exhibit. It requires careful attention to detail managing time, as well as clearly stated goals. If you’ve ever been overwhelmed or uncertain of how to start, here are a few suggestions to get you started.
- Write out your exhibit’s strategy and Goals
Why will you be showing up at your trade event? What were the main reasons why you decided to exhibit at this event? These are important questions to be asked when preparing your display. Finding out your marketing goals and company objectives is crucial in establishing a solid strategy for your exhibit. If you are investing a substantial amount of the budget for marketing into the design and execution of a tradeshow exhibit make sure the exhibit is able to meet your objectives by demonstrating outcomes. If your objective is to generate leads, customer interaction, and meetings, a new product launch, or to increase the visibility of your brand, establishing an exhibit plan with clear goals is crucial for assessing your success. Your goals determine the visitor’s experience within the exhibit along with the information and metrics that are collected, and the evaluation of the outcomes. - Plan your budget
The budgeting process for your exhibit needs planning and organization. The budget you have set may not be enough for everything you have on your list of priorities, therefore it’s crucial to prioritize your needs and align resources to your goals. Find out which features and elements directly support your goals. There are endless new technologies available but if they don’t enhance your attendee journey, they’re not worth the money. - Build a Strong Partnership with your Exhibitor
Establishing a strong relationship with your exhibitor will increase the effectiveness of your exhibit plan and provide peace of mind. Here are some important factors to take into consideration when choosing the exhibit provider.
- Ease of doing business: Prioritizes clear communication and effectively provides high-quality products and services.
- Solutions-Oriented Strategy: Looks at your display as a part of a larger marketing strategy and offers suggestions to enhance your brand.
- Collaborative process: It invests the time to get familiar with your brand, message, and target audience in order to comprehend the objectives of your exhibit’s marketing.
- Expert Services: Handles your exhibit from conception and fabrication through the transportation, installation, and removal to allow you to focus on achieving your goals, connecting with your target audience, and advancing your business.
- Define Your Expectations
A clear communication strategy and clear expectations are vital to creating an effective experience that is in line with the objectives of your display. The importance of clarity and precision is in regard to your brand’s image and messages. Your display introduces the audience to the persona you represent. When you design your exhibit, it is important to establish your brand’s identity and the key messages you want to convey within your display. These principles are essential to the layout, design, activations, and graphics. - Control Your Timeline
A constrained timeline is crucial when it comes to preparing your exhibition. Sometimes, your timeline might not be perfect or precisely what you had in mind, however, it’s important to determine the limitations of your timeline and to work within those guidelines. Ask specific questions and make an outline of your timeline that will guide your team and the exhibitor. If expectations are communicated and clear it’s much easier to modify and alter plans in the event of unexpected situations.
